The S-Curve Diagnostic

Answer 3 simple questions to pinpoint your business's position on the growth curve and identify your next strategic move.

1. Which statement best describes your financial processes?

A. Ferment Stage: We're still figuring it out. It's mostly spreadsheets and manual bank tracking.

B. Growth Stage: We have systems, but they're disconnected and require a lot of manual work to get a clear picture

C. Maturity Stage: Our systems are stable and well-documented, but we struggle with strategic forecasting and deep analytics.

2. How does your business generate new customers?

A. Ferment Stage: Mostly through word-of-mouth, referrals, and my personal efforts. It's not very predictable.

B. Growth Stage: Leads are coming in fast, but our process feels chaotic. We're not sure which channels are most effective.

C. Maturity Stage: We have a predictable marketing system, but our growth is slowing and it's getting more expensive to acquire customers.

3. How does your team manage its daily work and projects?

A. Ferment Stage: We rely on emails, shared drives, and frequent meetings. It's flexible but sometimes disorganized.

B. Growth Stage: We've adopted several apps, but information is siloed and important details often fall through the cracks.

C. Maturity Stage: We have established software, but it feels rigid and often forces us to work around its limitations.